A Power-Up interactive feature on the Disneyland app that transforms your visit into a video game adventure. Park-goers will be able to earn points when interacting with various elements/ characters throughout the parks, and unlocking collectible pins and prizes with new levels and challenges every season.
This is a great example! i like the approach you took to your final recommendation - all very logical, cohesive and creative. if i had been asked this question, my first instinct would have been to ask how to measure 'better' - does better mean increase in revenue for the park only? or can it also mean to decrease cost? or focus on improving experience for customers irrespective of revenue and cost? and from there on out i would have probably tackled a specific part of the amusement park i.e. i assume food stalls would be considered as part of the park's 'products'. if so, very simply put i could specifically identify which ones are most popular / least popular - most profitable / least profitable etc. immediate recommendations could be to eliminate the least popular / least profitable stores and reinvest that capital into creating more profitable / popular food options which would enhance visitor experiences and thus potentially increase revenue. a slightly different approach to yours in that mines definitely less creative but curious if that kind of rev/cost/cashflow based analysis and answer would work in product interviews as well.
Super fun! thanks for a great read - totally reflected back to my younger days playing rollercoaster tycoon thinking about how to answer this question :)
Yo I love this approach! I think the beginning is good, you want to understand and define what “better” might mean so you can align on your goal or North Star, this allows you to do trade offs later on. The big difference is later on, in a product sense interview you want to go beyond just the metrics and get to users and their needs and also to tangible product solutions. So let’s say that you aligned on revenue or improving margins and food and drinks ended up being the space you’re going to focus on. Then I’d think about user problems in that space - is it dietary restrictions and allergy concerns that you want to solve for families ? Is it wait times for friends in a rush? Is it couples feeling that dining isn’t romantic or special? As you explore these problems you can land on more concrete solutions - pre ordering to avoid lines, delivery of food while people wait during long lines for rides, a Michelin star experience for couples. Then using your North Star you prio again. Does that make sense?
Hey Rodolfo, it's YingYing here (Using my pen name Wenjing for writing), I LOVE this example of interview questions!! I have been thinking something crazy and fun, do you think we could do a video together to mock such product interview questions? (or BQs as well). We could pretend to be two candidates illustrating our approaches, I am sure yours would look different than mine since I would be carrying more of my DS luggage, which is great because that's the goal, to identify improvements --- then I (and the audience) would be able to learn from the different answers and sparkle more thoughts afterwards, we could invite some PM leaders to play the interviewer role as well so we and the audience could all hear and benefit from different perspectives, wdyt? 😅
A Power-Up interactive feature on the Disneyland app that transforms your visit into a video game adventure. Park-goers will be able to earn points when interacting with various elements/ characters throughout the parks, and unlocking collectible pins and prizes with new levels and challenges every season.
I like this! Would be cool if you could then exchange points for experiences or items or even to open up IRL experiences.
This is a great example! i like the approach you took to your final recommendation - all very logical, cohesive and creative. if i had been asked this question, my first instinct would have been to ask how to measure 'better' - does better mean increase in revenue for the park only? or can it also mean to decrease cost? or focus on improving experience for customers irrespective of revenue and cost? and from there on out i would have probably tackled a specific part of the amusement park i.e. i assume food stalls would be considered as part of the park's 'products'. if so, very simply put i could specifically identify which ones are most popular / least popular - most profitable / least profitable etc. immediate recommendations could be to eliminate the least popular / least profitable stores and reinvest that capital into creating more profitable / popular food options which would enhance visitor experiences and thus potentially increase revenue. a slightly different approach to yours in that mines definitely less creative but curious if that kind of rev/cost/cashflow based analysis and answer would work in product interviews as well.
Super fun! thanks for a great read - totally reflected back to my younger days playing rollercoaster tycoon thinking about how to answer this question :)
Yo I love this approach! I think the beginning is good, you want to understand and define what “better” might mean so you can align on your goal or North Star, this allows you to do trade offs later on. The big difference is later on, in a product sense interview you want to go beyond just the metrics and get to users and their needs and also to tangible product solutions. So let’s say that you aligned on revenue or improving margins and food and drinks ended up being the space you’re going to focus on. Then I’d think about user problems in that space - is it dietary restrictions and allergy concerns that you want to solve for families ? Is it wait times for friends in a rush? Is it couples feeling that dining isn’t romantic or special? As you explore these problems you can land on more concrete solutions - pre ordering to avoid lines, delivery of food while people wait during long lines for rides, a Michelin star experience for couples. Then using your North Star you prio again. Does that make sense?
Hey Rodolfo, it's YingYing here (Using my pen name Wenjing for writing), I LOVE this example of interview questions!! I have been thinking something crazy and fun, do you think we could do a video together to mock such product interview questions? (or BQs as well). We could pretend to be two candidates illustrating our approaches, I am sure yours would look different than mine since I would be carrying more of my DS luggage, which is great because that's the goal, to identify improvements --- then I (and the audience) would be able to learn from the different answers and sparkle more thoughts afterwards, we could invite some PM leaders to play the interviewer role as well so we and the audience could all hear and benefit from different perspectives, wdyt? 😅
For sure! Let's do it :D data is so important!