Discussion about this post

User's avatar
Phoebe Yu's avatar

A Power-Up interactive feature on the Disneyland app that transforms your visit into a video game adventure. Park-goers will be able to earn points when interacting with various elements/ characters throughout the parks, and unlocking collectible pins and prizes with new levels and challenges every season.

Expand full comment
The Bull and The Bot's avatar

This is a great example! i like the approach you took to your final recommendation - all very logical, cohesive and creative. if i had been asked this question, my first instinct would have been to ask how to measure 'better' - does better mean increase in revenue for the park only? or can it also mean to decrease cost? or focus on improving experience for customers irrespective of revenue and cost? and from there on out i would have probably tackled a specific part of the amusement park i.e. i assume food stalls would be considered as part of the park's 'products'. if so, very simply put i could specifically identify which ones are most popular / least popular - most profitable / least profitable etc. immediate recommendations could be to eliminate the least popular / least profitable stores and reinvest that capital into creating more profitable / popular food options which would enhance visitor experiences and thus potentially increase revenue. a slightly different approach to yours in that mines definitely less creative but curious if that kind of rev/cost/cashflow based analysis and answer would work in product interviews as well.

Super fun! thanks for a great read - totally reflected back to my younger days playing rollercoaster tycoon thinking about how to answer this question :)

Expand full comment
4 more comments...

No posts